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Good Smile Company, Inc. (株式会社グッドスマイルカンパニー, Kabushiki-gaisha Guddo-sumairu-kanpanī, also known as GSC or Good Smile) is a Japanese manufacturer of hobby products such as the Nendoroid and figma product lines, as well as scale figures. In addition to production and manufacturing, its business includes design, marketing and distribution. Its products are usually based on anime, manga or video games that are currently popular in Japan and the West, although the company also produces products based on other media properties such as the voice synthesizer software Vocaloid, VTubers and various western franchises such as Marvel Cinematic Universe and Masters of the Universe.