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Good Smile Company and Max Factory have been taking close notice of the demand and constant rise in popularity for male character products. In order to match the demand for these products, an all new brand dedicated to these male character figures and goods has been established - ORANGE ROUGE.

The brand will include products from the popular Nendoroid action figure series, the highly posable yet beautiful figma series as well as highly detailed and intricate scale figures. Various goods are also planned to be sold under the Orange Rouge name. The strengths of both companies will come together to provide all sorts of products and services for fans to enjoy.

The name 'ORANGE ROUGE' comes from the French words for 'Orange' and 'Red', combining the corporate colors of the Good Smile Company and Max Factory logos.